Digital Traces of Distinction? Popular Orientation and User-Engagement with Status Hierarchies in TripAdvisor Reviews of Cultural Organizations

Cultural organizations are categorized by cultural products (high or popular culture) and by organizational form (nonprofit or commercial). In sociology, these classifications are understood predominantly through a Bourdieusian lens, which links cultural consumption to habitus and a class-based struggle for distinction. However, people’s engagement with institutionalized cultural classifications may be expressed differently on the Internet, where a culture of hierarchy-free equality is (sometimes) idealized. Using digital trace data from a representative sample of 280 user-generated reviews of four London cultural organizations, we find that reviewers are concerned with practical issues over cultural content, displaying a popular orientation to cultural consumption (an “audience-focus” or an “embodied” approach). A very small minority of reviewers claim status honor on a variety of bases, including symbolic mastery of traditional cultural capital. Overall, we find an online space in the cultural sphere in which cultural hierarchies are not relevant.